Striped Market Umbrella | Assortment Refresh
About the Project
Expanded the core umbrella assortment through trend-led pattern development and market analysis, introducing a new stripe design that elevated brand presence and refreshed seasonal storytelling. Partnered with the creative team to produce on-site photo content for launch.
Deep 9x9 Faux Wood Umbrella — Target Exclusive
About the Project
Developed a 9x9 umbrella with a faux wooden pole to capture a more premium aesthetic aligned with Target’s assortment. Led material selection, color matching, and silhouette refinement to achieve a cohesive elevated look.
Egg Chair Redesign — Style and Packaging Refresh
About the Project
Redesigned the frame structure and CMF of the signature egg chair to meet new packaging efficiency goals, reduce material waste, and enhance durability with upgraded fabrics and finishes.
Wicker Barrel Chair Set — Mid-Century Update
About the Project
Revitalized a legacy SKU with mid-century styling, higher-quality materials, and improved construction. The redesign successfully reintroduced the set to market with stronger consumer appeal and enhanced craftsmanship.
Art Deco Bar Cart — Expanding Mobile Storage
About the Project
Designed a bar cart inspired by Art Deco motifs to extend the brand’s storage assortment into mobile solutions, balancing decorative form with practical functionality.
Reeded Arch Cabinet — Collection Introduction
About the Project
Developed a reeded cabinet with an arched top detail to anchor a new multi-room collection. Combined texture and silhouette to create a timeless yet trend-forward hero piece for living and entry spaces.
Modular Reeded Cabinets — MDF Collection
About the Project
Created modular reeded cabinets crafted from MDF, designed to function as standalone pieces or in paired configurations. Balanced cost efficiency with design versatility across the line.
Leather Bar Stools — Kitchen Island Seating
About the Project
Designed curved-back bar stools featuring leather upholstery and refined proportions to enhance comfort and durability for kitchen island environments.
Bouclé Fold-Out Futon — Space-Saving Design
About the Project
Engineered a fold-out futon in soft bouclé fabric to deliver a compact, functional seating solution for smaller spaces, merging utility with elevated texture and comfort.
Nestable Ceramic Bakeware — Functional Design System
About the Project
Created a cohesive set of ceramic bakeware that nests for efficient storage while maintaining aesthetic consistency across pieces. Blended form and practicality for an elevated kitchen experience.
Rattan Half-Moon Cabinet — Organic Modern Statement
About the Project
Designed a rattan cabinet featuring a distinctive half-moon door motif inspired by contemporary trend insights. Merged warm natural materials with clean geometry for a timeless appeal.
Mid-Century Upholstered Bar Chairs — Coordinated Collection
About the Project
Led frame and CMF design for bar-height chairs complementing the broader mid-century modern collection, ensuring cohesive styling and premium tactile finishes.
Corduroy Loveseat — Material Innovation
About the Project
Applied new materials and refined proportions to the most popular seating silhouette, introducing corduroy upholstery for a tactile, elevated refresh that broadened the assortment.
Scalloped Water Hyacinth Basket — Trend-Driven Storage
About the Project
Introduced a scalloped silhouette trend to woven storage in a playful, modern way. Managed CMF direction to balance natural water hyacinth texture with white trim detailing.
